HOLLYWOOD, CA – MARCH 04: Actor Brie Larson attends the Los Angeles World Premiere of Marvel Studios’ “Captain Marvel” at Dolby Theatre on March 4, 2019 in Hollywood, California. (Photo by Jesse Grant/Getty Images for Disney)
The movie market is currently over saturated
Many consider this current time period to be a golden age of movies, with several big blockbuster films being released every year.
However, because of this, many quality films get overshadowed by others that share close release dates, as casual movie goers may only go to the movies once every one or two months, hence fewer people will see the movie.
This is the reason many feel Solo under performed at the box office when it was released in May 2018, as despite receiving generally favorable reviews, it was released within a three-week span of Avengers: Infinity War and Deadpool 2, which were two of the biggest films that year.
Additionally, it was the second Star Wars film released in a five-month span with The Last Jedi coming out just the December before. By May, many casual fans were burnt out on movies.
Especially with Disney’s massive upcoming film slate, which includes releasing multiple Marvel, Pixar and live-action Disney films, in addition to the Fox properties it recently acquired, such as Avatar, it is a smart move to let some of those franchises wind down so that Star Wars faces less competition when it releases new movies in the future.
When Star Wars movies do eventually return to theaters, ideally, other franchises such as Marvel will be facing the same fatigue the Star Wars franchise is currently facing, especially since many believe that the MCU has peaked in popularity with the release of Avengers: Endgame.
This way, when the new films begin to be released in 2022, there will be more hype behind them then there currently is for The Rise of Skywalker, and more people will see the new trilogy.