3. The Phantom Menace 3D re-release poster
It’s interesting to see this poster advertising the re-release of The Phantom Menace 10 years after its first time on movie screens. It’s clear that the design of this poster is the result of the public’s reception of The Phantom Menace over the years.
While Jake Lloyd’s version of Anakin was front and center in the original posters, he’s nowhere to be found on this one. Also missing is Jar-Jar Binks (which isn’t surprising), and Qui-Gon, which is a little more surprising.
But it’s easy to see that by this point in the franchise. Darth Maul had become the breakout character from Episode I. Here he is front and center, with his now-iconic double-bladed lightsaber. While Maul was taking up the background in the original release poster for this movie, that role has now been given to Darth Sidious, who we now know to be the true person behind the movie’s title.
Also present are the podracers, which, along with “Duel of the Fates,” had become the other most well-received sequence from the first movie. The design of this poster is clearly intended to highlight how appealing it will be to re-watch both the podrace and Darth Maul in 3D as these two images literally push past the bounds of the poster.