Are Star Wars Celebration exclusive trailers good for Star Wars?

As Star Wars Celebration 2022 wraps up, the Star Wars community has been flooded with a massive amount of new content and announcements. We have seen trailers for Ahsoka, Star Wars: The Bad Batch, The Mandalorian, and Tales of the Jedi. 

On its face, it would seem that the entire community would be overwhelmed by this news, but the only trailer that has been released online for all to see is for Star Wars: The Bad Batch season 2, so it almost seems as if a good part of the community has been left out.

This raises the question, are Star Wars Celebration exclusive trailers helpful for the Star Wars community as a whole?

How do Star Wars Celebration-only trailers impact the global community?

The ability to travel, especially in the post-pandemic world is a luxury. The Ukrainian conflict and other policies have also caused a substantive increase in the price of gas making travel, even inside the United States, pretty difficult. But the fans of Star Wars are not limited to just inside the United States, and many of them live across the world. This global community of dedicated fans is a part of what makes Star Wars so such an amazing community to be a part of. But by making one Star Wars Celebration you leave so many people unable to attend.

While I can certainly see the call to have a Star Wars-only event where people who can afford it to come and see actors, actresses, exclusive interviews, or products the trailers should be freely available to all. The sanctity of the event can be maintained with so many things, but as fans look forward to new stories they should not be stuck to hoping for a verbal retelling.

Are Star Wars Celebration exclusive trailers fiscally necessary?

Disney may need to raise money. But according to their own released financial documents even in 2021 which saw a shut-down of the Disney Parks they were still vastly profitable. This information doesn’t indicate that Disney overall or their media and entertainment is hurting. The statement does show a 5% decrease in revenue from October 2020 to October 2021, but again is Star Wars Celebration really the event that will tip them over the top?

Disney is more than capable of allowing all the Star Wars plans across the globe to have equal access to trailers, and that policy would be the most equitable policy to have. While Star Wars Celebration should have some exclusive content, those shouldn’t be the trailers.

Star Wars Celebration 2023 is set to be in London for April 7-10, 2023.