Star Wars: The Force Awakens Breaks Guinness World Record
By Kyle Warnke
The Millennium Falcon may have set a record when it reportedly made the Kessel Run in less than 12 parsecs, but Star Wars: The Force Awakens just accomplished something even more impressive: breaking a Guinness World Record before it even hits theaters.
Guinness World Records recently confirmed that the second trailer for the movie, which premiered at Star Wars Celebration in April and quickly devastated the Internet, has achieved the record of most viewed trailer on YouTube in 24 hours, amassing 30.65 million views.
As of Monday, it’s risen to about 54.6 million views, and that’s just on the video posted by the official Star Wars account. If we were to guess how many total views it’s gotten on the Internet from other sources, we might have to bring in C-3PO for some advanced calculations.
In addition to Most Anticipated Movie of All Time, Highest Security Budget for a Film Production, and Most Controversial Lightsaber Weapon Ever Depicted, Guinness reports that the Star Wars franchise as a whole also still holds the record for most successful film merchandising franchise, with nearly $31 billion in sales across all of its properties.
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Lest we forget, the trailer also made waves on the stock market, enhancing Disney’s stock to the tune of $2 billion the day after it premiered. The Mouse paid $4 billion for Lucasfilm, a deal that we have to imagine even Jabba the Hutt is jealous of right now. At this rate, The Force Awakens should rake in more money than the GDP of Coruscant.
If all this is making you feel nostalgic for a movie that doesn’t even hit theaters until Dec. 18, and you feel like playing the trailer for the 54,648,984th time, I’ve included it below.
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