Target Unleashes “Share the Force” Campaign for Force Friday


As fans of the galaxy far, far away well know, Star Wars is meant to be shared. Whether it’s with your best friend or spouse, your parents, your children or nieces and nephews, or even the random passerby who to your delight is wearing a Darth Vader shirt (you’re not the only one!), it must be shared because of the love and joy it inspires.

SEE ALSO: Journey to Star Wars: The Force Awakens – 4 Book Titles & Descriptions

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Target is taking the idea of sharing Star Wars and turning it into a memory-collecting campaign called Share the Force. By going to, fans of all ages are encouraged to share their love for Star Wars by affixing their favorite memories related to the franchise permanently among the stars. There, the memories appear as “holograms,” and remain as part of “the first-ever collection of Star Wars memories.” Additionally, all of the memories shared on the website will be archived at Lucasfilm.

Check out a video explaining the campaign below.

On the website, you’ll find a series of “galaxies” shaped like popular characters like Yoda, Darth Vader, R2-D2, Obi Wan Kenobi, and many more. Within each “galaxy” are “stars,” which are actually pictures of fans (or whatever picture you want to upload). Fans can also add a story to their picture, as glimpsed briefly in the above video with a fan reflecting on his childhood Han Solo costume. On Twitter, you can vote in character polls as well as share your Star Wars memories with the hashtag #SharetheForce.

More from Star Wars Merchandise

In addition to a Force Friday midnight event, Target is promoting Share the Force Saturday, where you can “[make new memories.” Fans will be able to explore Target’s Star Wars shop, “plus photo ops, a giveaway for your kids and demos of new Star Wars toys.” And with the #SharetheForce hashtag still going around, fans will have an easy way to share their store hauls on Twitter, Instagram, and other platforms. And who doesn’t love showing off new Star Wars stuff?

Look for Star Wars: The Force Awakens toys, apparel, and more in Target and stores like Toys R Us and Walmart, at midnight on September 4th!

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