Need further proof that Star Wars: The Force Awakens is destined to pulverize every record in cinema? Here you go.
IMAX has reported that advance ticket sales for Episode VII have amounted to about $6.5 million, in less than twenty-four hours.
The senior executive VP of IMAX Corp., Greg Foster, who is also the CEO of IMAX Entertainment, is amazed (via ComicBook).
"“The only words to describe the first day of IMAX worldwide advance ticket sales for Star Wars: The Force Awakens are ‘record-shattering’,” said Greg Foster, senior executive VP, IMAX Corp. and CEO of IMAX Entertainment. “We’re seeing sell-outs across the board – from Hollywood to London, to Sparks, Nevada, and everywhere in between.”"
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Though I did not purchase any tickets myself, I was nevertheless able to witness second-hand the pre-ordering frenzy. It began last night on movie ticket websites (such as Fandango), in tangent with the premiere of the final trailer for The Force Awakens on ESPN. Both on Twitter and in a Skype chat I was participating in, I could tell from my friends’ comments and tweets that fans were getting as close as they could to clambering over each other (virtually) in their haste to snap up tickets for Episode VII premieres and subsequent showings.
Fortunately, my local theater only has two screens, so getting tickets for the premiere a week or so beforehand shouldn’t be an issue. But perhaps for some fans, the manic pre-ordering is all part of the experience. Regardless, the $6.5 million number is bringing home the reality that The Force Awakens is going to be the biggest movie since A New Hope.