StarWars.com has a very nice piece about the record shattering numbers that the third and final trailer for Star Wars: The Force Awakens brought in through all the media platforms it was viewed on. The site reports that the trailer — shown during ESPN’s Monday Night Football — was seen by a television viewing audience of over 16 million…that’s quite a large number of nerds tuning in to watch a football game.
This was followed by the immediate release of the trailer onto YouTube, and then social media platforms like Facebook, Twitter, and Instagram. StarWars.com reports that in 24 hours, the third trailer was viewed online more that 112 million times, and 128 million times globally in a single day. The site went on to thank Star Wars fans for something more:
"“But more than numbers, there was discussion, there were reaction videos, there were fun memes. There were cheers and there were tears from fans young and old. We saw and loved it all, and it meant the world to the creators of the film. And we were equally blown away by the advance ticket sales.”"
Then there’s the ticket sales fiasco for the film itself, on Monday night. Several of the ticket websites claimed the largest advance ticket sales in numerous countries, in a 24 hour time-period. Reportedly, the UK saw 200,000 tickets sold in the first day, while in Norway, Star Wars fans stood in line in subzero temperatures overnight, to ensure they were among the first to see the film.
It’s nice to see Disney/Lucasfilm acknowledge the fans for the huge success of this week, especially after the first 24 hours from the drop of the third and final Star Wars: The Force Awakens trailer. Hopefully we will get a few television spots in the next 55 days, to help stem the tide before December 18.
H/T – StarWars.com