Swimways Star Wars Toys Catch Parent’s Eye as “Inappropriate”


When a parent notes that a set of Star Wars swim toys look a little, ahem, adult for kids, Target panics and apologizes.

Well this is a little embarrassing all round, In the legions and legions of Star Wars toys that are stuffing shelves all over the galaxy int he aftermath of The Force Awakens, one small set of swim toys has caught people’s attention. They look like toys all right, but perhaps a little more appropriate for Babes in Toyland instead of Target.

First noticed by Instinct Magazine (which is not quite the most safe for work website, please note), they amplified a comment made on Target’s Facebook page advertising the “Swimways Star Wars 3D Sculpted Dive Sticks – Multicolored.”

“Are we sure these are children’s toys, Target? Looks a little questionable to me.”

Well! Now that you mention it….

The sticks are the modern day versions of the old arm floaties, and are described by the makers thusly: “These fun water toys are great for swim practice to encourage new swimmers, or to play with out of the pool on a rainy day.”

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That’s not really helping.

Target immediately panicked, as is its wont. After all, for all they knew this was merely the tip of the iceberg and a Million Moms were about to March on them for one of hundreds of Star Wars toys that half of them never looked twice at. The Facebook post promoting the toys was taken down, but not before they apologized profusely to everyone everywhere who might be blessed with a dirty mind.

“Hi Joni – We apologize for your disappointment. Occasionally, we carry merchandise that some guests may find objectionable, as was your experience. We never want to offend anyone and have shared this with our Merchandise team for review. Thanks. – Stacey”

For the record, “Joni” who posted the comment in the first place is rather disappointed. She personally thought this was hilarious and wanted to share it with her other adult friends who have a sense of humor.