Rogue One: A Star Wars Story Inks Sponsorship Deals with Five Companies


With just under four months to go until the worldwide theatrical debut of Rogue One: A Star Wars Story, Disney/Lucasfilm has confirmed sponsorship deals with five major corporations…

In an official press release today, Lucasfilm has announced that it is has signed sponsorship deals with five of the world’s most well-known brands. Those brands include: Duracell, General Mills, Gillette, Nissan and Verizon.

This sponsorship deal is for the launch of Lucasfilm’s extensive global promotional campaign in support of Rogue One: A Star Wars Story, which hits theaters worldwide, on December 16. General manager of Lucasfilm, Lynwen Brennan, had this to say:

"“We are extremely pleased to be working with such a remarkable group of promotional partners for ‘Rogue One. This first in a series of Star Wars standalone films represents an exciting new era for both Star Wars and Lucasfilm, and the partners joining us on this exciting journey have each designed a stellar campaign capturing the spirit and camaraderie of ‘Rogue One.'”"

Here’s a list of the five companies involved in the sponsorship deal with Lucasfilm and Rogue One directly from the press release. As of now, Nissan seems to be the only company with marketing material.

Nissan Motor Co. – North America
Employing more than 37,000 team members in U.S., Canada and Mexico, Nissan’s operations include automotive styling, engineering, consumer and corporate financing, sales and marketing, distribution and manufacturing. Nissan leads the world in zero-emission mobility, dominated by sales of the LEAF, the first mass-market, pure-electric vehicle. It is the best-selling EV in history. More information on the complete line of Nissan vehicles, our services and commitment to sustainable mobility can be found online at

Founded in the 1920’s, the Duracell brand has grown to be the leader in the single-use battery market in North America. Its iconic brand is known the world over. Its products are trusted in the devices that keep people connected, protect their families, entertain them, and simplify their increasingly mobile lifestyles. The Duracell Company is owned by Berkshire Hathaway, a $210B holding company owning subsidiaries that engage in diverse business activities. Visit for more information.

General Mills
General Mills is a leading global food company that serves the world by making food people love. Its brands include Cheerios, Annie’s, Yoplait, Nature Valley, Fiber One, Haagen-Dazs, Betty Crocker, Pillsbury, Old El Paso, Wanchai Ferry, Yoki and more. Headquartered in Minneapolis, Minnesota, USA, General Mills had fiscal 2016 worldwide sales of US $17.6 billion, including the company’s US $1.0 billion proportionate share of joint-venture net sales.

For over 110 years, Gillette has delivered precision technology and unrivaled product performance – improving the lives of over 750 million men around the world. From shaving and body grooming, to skin care and sweat protection, Gillette offers a wide variety of products including razors, shave gel (gels, foams and creams), skin care, after shaves, antiperspirants, deodorants and body wash. For more information and the latest news on Gillette, visit

Verizon Communications Inc. (NYSE, Nasdaq: VZ), headquartered in New York City, has a diverse workforce of nearly 162,700 and generated nearly $132 billion in 2015 revenues. Verizon operates America’s most reliable wireless network, with 113.2 million retail connections nationwide. The company also provides communications and entertainment services over mobile broadband and the nation’s premiere all-fiber network, and delivers integrated business solutions to customers worldwide.

H/T – Nissan News

Of these five company sponsors, only Nissan did not participate in the marketing for Star Wars: The Force Awakens, back in 2015. As we get closer to December, I fully expect to see loads more commercials for Rogue One marketing, featuring these five sponsors.

Next: Fan Watches The Force Awakens for the First Time, Reacts to Han Solo’s Death

We want to hear from you: Are you excited for the start of the marketing campaign for Rogue One: A Star Wars Story? Let us know in the comments below, and on social media.