Disney has strict rules in place for The Last Jedi’s theatrical release


Some theater chains and owners are speaking out on Disney’s new strict policy for the release of Star Wars: The Last Jedi…

If you plan on seeing The Last Jedi — the much anticipated sequel to Star Wars: The Force Awakens — between its worldwide release on December 15 and four weeks later on January 15, then you’ll most likely be seeing the film in your local theater’s largest auditorium, as The Wall Street Journal is reporting. So, you know, business as usual for Star Wars fans.

According to WSJ, many theater owners are calling the rules for TLJ extremely strict.

"Before exhibitors can begin screening “Star Wars: The Last Jedi” this December, they must first commit to a set of top-secret terms that numerous theater owners say are the most onerous they’ve ever seen."

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WSJ is also reporting that Disney will receive roughly 65% of the revenue from ticket sales for The Last Jedi, which is a new “benchmark Hollywood studio,” as its box office revenue share has risen from around 10% in 2011, to 25% in 2016.

When you consider the fact that Disney doesn’t produce as many films as other major Hollywood studios, that’s a massive jump in the market share for the film industry.

As mentioned before, however, Star Wars fans will have absolutely no problem seeing The Last Jedi in the largest auditorium for a month, and the only way I personally can see this being a problem is if there are folks out there who don’t like Star Wars and want to watch whatever generic holiday film is released around Christmas.

Next: The international trailer for The Last Jedi is sadly underwhelming

But those people don’t exist, do they? Guys? Do they? Anyway, Star Wars: The Last Jedi hits theaters on December 15, apparently in the largest auditorium near you.

H/T – Inverse