Hasbro announced it will include a Rey figure in an upcoming The Force Awakens version of Monopoly, after fan backlash over her absence.
Turns out, what you say as a fan matters. Yesterday, we reported that Hasbro had excluded Rey from their newest version of Star Wars Monopoly featuring other important The Force Awakens characters. On their official Twitter account early this morning, however, they announced a change coming later on in 2016.
Hasbro told Entertainment Weekly that, because the game was released a few months before movie’s premiere, they didn’t want to include Rey because she would reveal “a key plot line.”
"“The Star Wars: Monopoly game was released in September, months before the movie’s release, and Rey was not included to avoid revealing a key plot line that she takes on Kylo Ren and joins the Rebel Alliance.”"
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It’s not clear if Hasbro had always intended to release another version of Star Wars Monopoly later this year, or if they decided to make one, adding Rey to the figure cast, because of disgruntled customers calling the company out for her absence.
Rey has been featured on most, if not all types of The Force Awakens-themed merchandise, so I wouldn’t have a problem with not seeing her in the Monopoly game, except for two reasons. First, she’s the main character of the film, which makes her kind of important, and second, Hasbro’s excuse for not including her is, quite frankly, lame. There’s no way anyone would have pieced together she was going to fight Kylo Ren and join the Rebel Alliance (which, by the way, is not the Rebel Alliance, but the Resistance) if she was shown wearing her Jakku outfit and carrying only her staff, which is how we usually see her on most promotional items, anyway.
This just goes to show you how ridiculous things can get when companies create their merchandise around the idea that boys don’t like to buy female action figures, and that girls don’t like Star Wars. If they would base their marketing around the spirit of the movie itself, they would be much more successful and have a better relationship with their customers.