Disney and Lucasfilm are having fun revealing new Rogue One toys through a stop-motion YouTube series called “Go Rogue.”
The merchandise march to Rogue One: A Star Wars Story has officially begun! This morning, Disney and Lucasfilm kicked off the toy campaign with a new YouTube series called Go Rogue. The stop motion short films will reveal new Rogue One toys with each new installment (via StarWars.com).
Watch Chapter 1 of Go Rogue below.
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Lucasfilm teamed up with Tongal, a crowdsourced online studio, and a group of Star Wars fans to create the Go Rogue series. Throughout the month of September, each new episode of Go Rogue will follow the adventures of the main cast of Rogue One characters – including Hasbro’s Black Series Jyn Erso, Cassian Andor, and K-2SO. Along the way, we will meet other new toys, like the Funko Pop! figure of Director Orson Krennic, tiny LEGO stormtroopers, and the LEGO U-wing.
All the toys revealed in Go Rogue will hit stores September 30th. According to StarWars.com, some of the items will be available for preorder starting September 2nd.
In addition to showing off their new toys, Lucasfilm is hosting a contest for aspiring filmmakers inspired by Rogue One. The contest will run from September 30th through October 21st, during which time contestants will submit their two-minute “Rogue Story” short film. The winner of the contest gets to go to Lucasfilm headquarters in San Francisco for a screening of Rogue One and to see their winning film on the big screen.
For more information, head to www.starwars.com/gorogue.
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We will be covering the new Rogue One toys being revealed throughout September. Check back often for updates.